Traditional TV advertising will be one third less effective in 2010 than in 1990. This is what the American company McKinsey & Co announced following research into the impact of TV advertising in the USA.
McKinsey predicts that viewers will switch channels much more often when there is a commercial and not see an advertisement because they will be online or just switch the TV off in the meantime.
It remains a challenge for every marketing and advertising professional to use publicity tools as efficiently as possible. It is essential to define the target audience carefully and then also to reach them.
Our mission is to provide the complete service in the field of narrowcasting, i.e. to use the latest technologies to bring advertising and other messages as close as possible to the target audience.
We also perform research in order to make optimal recommendations to our customer. In this way, we can always search for the comparative advantage for our customers with regard to their competitors

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